5 Simple Pinterest SEO Tricks to Boost Your Blog Ranking.

Saraa Khan
5 min readMar 19, 2022

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If you’ve spent any time with us, you’ll know that we consider Pinterest to be one of the greatest marketing platforms for online businesses. Although Pinterest is a search engine by nature, Pinterest SEO (search engine optimization) is critical if you want to be successful on the platform. You can get a lot of traffic quickly if you use the appropriate approaches and strategies.

Yet, if you don’t understand how to acquire traffic and discover the right buyers for your products, you could end up wasting a lot of time and effort on work that doesn’t pay off. When it comes to marketing, it’s all about the numbers. The more eyeballs on your products, the more likely you are to make a sale. When you first start out with new social media sites, though, you don’t have many followers, and it appears to be an insurmountable endeavor, or at the very least, a major uphill battle.

Which is why we’re such big fans of Pinterest. Even if you’re new to Pinterest, you can acquire a lot of exposure. Don’t be discouraged if you don’t have many Pinterest followers. Don’t worry if you’re not getting the traffic you want. Are you having trouble selling your products? It’s all right. We can get your Pinterest profile hopping with a little work on your Pinterest SEO. So, let’s get this party started.

  1. Use the Visual Search Engine to your advantage

Pinterest is more than a social networking platform, which is why we adore it. It’s a search engine with a visual interface. Search engines are the crucial words here. While we find keywords and SEO as annoying as the next blogger, we also recognize that it is a significant benefit to the newcomer in this case because it levels the playing field in so many ways.

Pinterest is powered by algorithms that keep track of people’s inquiries and interests. Pinterest curates a feed of pins that are connected and relevant to a person’s past Pinterest sessions after the site has a sense of what they enjoy.

The program acts as a matchmaking service, understanding what each Pinterest user enjoys and then recommending similar stuff. All you must do is assist Pinterest in determining what your pins are about, and Pinterest will help you sell your pins like crazy... Anyone who has been looking for comparable terms will see your pins thanks to the algorithm. The search engine on Pinterest is a tremendous help to newbies since it balances the playing field.

2. Identify Your Keywords

Pinterest is the ideal site to look for keywords for your account. Take some time to conduct research. Take a pen and paper with you since you’ll want to jot down your discoveries.

Start by logging into your Pinterest account and looking around. It’s not a bad idea to look at a few Pinterest accounts to see what terms others in your field are now using. Make a list of everything you want to do. Examine the pins of some of the industry’s leaders to see how they’ve optimized their descriptions. Examine their boards and captions for examples of how they’ve used keywords.

You can learn from their mistakes, and you might discover a few that you don’t want to do again. Then look into your alternatives using the search bar. Start with broad terms that pertain to your area of expertise. Pay attention to the terms Pinterest suggests as you type in your keyword—you know, the drop-down menu of choices that appears before you press enter. Make a mental inventory of anything that You can learn from their mistakes, and you might discover a few that you don’t want to do again. Then look into your alternatives using the search bar. Start with broad terms that pertain to your area of expertise. Pay attention to the terms Pinterest suggests as you type in your keyword—you know, the drop-down menu of choices that appears before you press enter. Make a mental inventory of anything comes to mind .

3. Find Your Specialty

Simply because you like an user query doesn’t mean it will bring up the results you want. The results of a search keyword can sometimes be very different from what you expected. Make sure you’re using terms that will help your pins stay focused on their area of expertise.

If your term is too wide, you can get a lot of different pins, many of which aren’t relevant to your issue. Continue exploring, narrowing, and identifying the specific terms that apply to you and your company. Make a list of keyword terms or phrases that accurately reflect your niche. Every time you make a pin, If your term is too wide, you can get a lot of different pins, many of which aren’t relevant to your issue. Continue exploring, narrowing, and identifying the specific terms that apply to you and your company. Make a list of keyword terms or phrases that accurately reflect your niche. Every time you make a pin, these terminology will come in handy.

4. Your Pinterest username should be optimized for search engines.

Your profile name serves as your first point of contact with Pinterest users. This is an excellent place to use Pinterest SEO techniques. We can assure you that making the most of this property investment pays off. This is your first chance to introduce yourself and explain what your blog is all about.

Don’t be afraid to put some keywords in this space if you have extra room, whether you’re using a business name like "Love My Life" or modeling your account and marketing on your personal name. Those keywords could help you show up in a search for profiles that are focused on specific subjects.

So, how should you go about including keywords in your user profile? Perhaps you're a genius and put some keywords in the name of your organization. Using a symbol, separate your name from one or two keywords. We changed our company name to Work From Home and are now on the first page of search results for that phrase.

To change or update your profile name, click the three dots in the top right corner of the page. Select "Settings." from the drop-down menu that appears. The field you wish to edit is "Company Name".

5. Your Pin Image Name should be optimized for search engines.

When it comes to Pinterest SEO, the relevance of picture titles is sometimes underestimated. If you make your Pinterest images with an online image designer like Canva or Picmonkey, your images are almost certainly given a name by your design application. That image's name isn't search engine friendly. Take a time to rename the image before posting it to your blog or Pinterest. Include at least one catchy keyword that will aid search engines in determining the subject of your image.

This provides a phrase for the search engine to index, and it gives you another edge in your Pinterest SEO plan.

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Saraa Khan
Saraa Khan

Written by Saraa Khan

I am a Content writer, Blogger, Social media Influencer. Follow me on Instagram- @saraakhan82

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